The fastest way to change an industry’s mind is to race it.
Volvo CE chose to lead the electrification of construction before the market was ready. To prove it, PWR built CE Dealer Team, a fully electric outfit in the FIA World Rallycross Championship, operated by PWR RX.
Client
VOLVO CE
Year
2022–2025
PWR companies
PWR RX, PWR Agency
What we did
Tell
CREDITS
Operator: PWR RX (PWR Group)
Partners: Volvo CE & Independent Dealers:
Parker Hannifin, engcon, SSAB, CTEC
7-8
1st
The challenge
Electric is an upgrade. Prove it in public.
Volvo CE needed to show that electric is an upgrade, not a compromise. In public, under pressure and at scale.
What we built
One team. Four seasons. Every stage that mattered.
Together we founded CE Dealer Team. Four seasons of World Rallycross, the world’s first gender-equal driver line-up, and content and activations that carried the same message to Bauma, CONEXPO and Volvo CE’s own channels. Safety protocols went beyond FIA requirements, mirroring Volvo CE’s own standards.
The Result
The most watched content on Volvo CE’s channels, year after year.
7–8 of Volvo CE’s top 20 social posts each year were CE Dealer Team content.
First gender-equal line-up in World Rallycross. First female podium in WRX history.
Four seasons, one message: electric performs.
“Our commitment to drive the decarbonisation of construction remains firm. We constantly push ourselves to set new benchmarks for sustainability.”
Planning something like this? Tell us what you want to achieve and by when, and we’ll come back to you.