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Sixteen years of championship-winning motorsport thought us how to work under pressure. Build the tech. Test it for real. And tell the story at the same time.
That mindset hasn't stayed on the race track. It now moves brands, partnerships and big ideas, with the same speed and the same discipline.
Serious about results. And willing to try what others won’t.
Racing does not forgive short cuts. Neither do we. Everything we do gets tested under real pressure.
Right now industry is going through its biggest transformation in a hundred years, and it has to move faster than it currently does.
Whether shaping a transformation narrative, designing a bold campaign, electrifying a championship or activating a strategic network — we combine performance discipline with creative energy.
Prototype - test - iterate. Repeat. Fast cycles, real constraints, real learning.
Creative made the way a race team makes decisions. Fast, under pressure, judged only by results.
Collaborations that start narrow and grow in to more, whether the audience is inside or outside.
Founded in 2012 by me, Peter "Poker" Wallenberg, and Daniel Haglöf, PWR was born in the high-stakes world of championship-winning motorsport and has evolved into a high-performance collective spanning innovation, storytelling, and activation.
We don’t just view our heritage as a backgroundit is a platform that provides the credibility, energy, and narratives required to engage audiences far beyond traditional corporate communication.
Operating with a skunkworks mentality and a creative fire, we apply a championship mindset—defined by speed, boldness, and relentless improvement—to every brand, partnership, and big idea we touch.
PWR is an ecosystem powerhouse built on racing DNA, combining precision, innovation, and creativity to help partners move from potential to performance.
From standalone campaigns to long-term partnerships, we scale to match ambition.
Whether shaping a transformation narrative, designing a bold campaign, electrifying a championship or activating a strategic network — we combine performance discipline with creative energy.
Our ecosystem scales to match your ambition. The PWR Agency combines performance discipline with creative energy to drive KPIs in brand visibility, sales, and HR through impactful campaigns and strategic networks.
This is fueled by PWR Racing, a Scandinavian powerhouse driving sustainability and talent development, and EPWR, our R&D arm leading electric mobility tech across land, water, and air.
PWR RX completes the circle, showcasing electrification through world-class rallycross and thrilling fan experiences. Serious about results, we utilize a performance-driven framework to help ambitious companies achieve lasting relevance.
Poker
Partner & Chairman
Peter "Poker" Wallenberg
Partner & Chairman
Have questions, feedback, or inquiries? We're here to help! Whether you're a motorsport enthusiast, a potential partner, or just curious about what we do, we'd love to hear from you. Drop us a line using the contact form.
Malmskillnadsgatan 13
111 57 Stockholm
info@pwrgroup.se
For media inquiries: media@pwrgroup.se
