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Born in championship-winning motorsport, PWR is now a high-performance collective spanning innovation, storytelling and activation.
Our heritage isn’t just background – it’s a platform. It gives credibility, energy and stories that engage far beyond traditional corporate communication.
We apply a championship mindset — speed, boldness, relentless improvement — to brands, partnerships, skunkworks, and big ideas.
Serious about results. And willing to try what others won’t.
PWR is an ecosystem powerhouse built on racing DNA, combining precision, innovation, and creativity to help partners move from potential to performance.
We build long-term partnerships, and scale to match ambition.
Whether shaping a transformation narrative, designing a bold campaign, electrifying a championship or activating a strategic network — we combine performance discipline with creative energy.
Prototype - test - iterate. Fast cycles, real constraints, real learning.
Standout creative that shifts perception and converts decision-makers.
Strategic collaborations turned into visible momentum — internal and external.
Founded in 2012 by me, Peter "Poker" Wallenberg, and Daniel Haglöf, PWR was born in the high-stakes world of championship-winning motorsport and has evolved into a high-performance collective spanning innovation, storytelling, and activation.
We don’t just view our heritage as a backgroundit is a platform that provides the credibility, energy, and narratives required to engage audiences far beyond traditional corporate communication.
Operating with a skunkworks mentality and a creative fire, we apply a championship mindset—defined by speed, boldness, and relentless improvement—to every brand, partnership, and big idea we touch.
PWR is an ecosystem powerhouse built on racing DNA, combining precision, innovation, and creativity to help partners move from potential to performance.
From standalone campaigns to long-term partnerships, we scale to match ambition.
Whether shaping a transformation narrative, designing a bold campaign, electrifying a championship or activating a strategic network — we combine performance discipline with creative energy.
Our ecosystem scales to match your ambition. The PWR Agency combines performance discipline with creative energy to drive KPIs in brand visibility, sales, and HR through impactful campaigns and strategic networks.
This is fueled by PWR Racing, a Scandinavian powerhouse driving sustainability and talent development, and EPWR, our R&D arm leading electric mobility tech across land, water, and air.
PWR RX completes the circle, showcasing electrification through world-class rallycross and thrilling fan experiences. Serious about results, we utilize a performance-driven framework to help ambitious companies achieve lasting relevance.
Poker
Partner & Chairman
Peter "Poker" Wallenberg
Partner & Chairman
Have questions, feedback, or inquiries? We're here to help! Whether you're a motorsport enthusiast, a potential partner, or just curious about what we do, we'd love to hear from you. Drop us a line using the contact form.
Malmskillnadsgatan 13
111 57 Stockholm
info@pwrgroup.se
For media inquiries: media@pwrgroup.se
