Electrifying STCC, start to finish
In short
1
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In 2017 we decided to take a touring car championship fully electric, with no regulation and no car to start from.
2
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We wrote the technical regulation and built every car in the field ourselves.
3
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The method behind it, small teams, real deadlines and testing in public, now works for industry.
There is a version of innovation that lives in meeting rooms. Frameworks, roadmaps, pilots that never quite become products. Everyone agrees on the direction. Nobody wants to go first. We have never been good at that version.
Why did we go electric in 2017?
In 2017 we made a bet that made no sense on paper. Nobody had asked for an electric touring car championship. There was no clear business case. We could see where the industry needed to go, and nobody else was moving. So we built it ourselves.
Why start with the regulation?
We started with the rules, and developed one of the world's first technical regulations for a fully electric touring car championship. Setting the standard is how you move an industry: whoever writes the rules decides what everyone builds against.
That regulation is now owned by E-PWR, and every car that raced under it was built by us.
Setting the standard is how you move an industry.
How do you build a whole grid?
With small, fast teams working next to industrial partners on the problems that need solving now, not in five years. Small enough to move. Focused enough to finish. Trusted to make real decisions under real pressure.
We built places where that work can happen: workshops and partnerships where research, industry and hands-on testing share one room instead of waiting for each other's approval.
What went wrong?
Moving at this pace has a cost. In 2023 we underestimated a production cycle. The ripple effect halted a racing season and let down every team that was counting on us.
We solved it, but quietly, without updates or any openness about what we were going through. Looking back, that was a mistake. Long-term trust goes to the companies that also show up when things go badly.
What did it teach us?
When we stopped and looked at what we had actually built, we saw a method that would work far outside racing. Decisions made without a playbook. Mistakes found early and fixed fast. A team that delivers against a date that does not move.
It works for product development, sustainability, education and marketing, for any project where speed and precision are the only options. We never saw it as a pivot or a rebrand. We had learned something worth sharing, so here we are.
Move fast. Ask why. Own your mistakes. It is the shortest manifesto we have, and the one we actually use.
Questions
Did PWR build an electric touring car?
Yes. One of the world's first, developed and built in-house, together with a complete technical regulation for electrified racing.
What happened in 2023?
We underestimated a production cycle, which halted a racing season. We fixed it, and learned to be open when things go wrong.
How does this apply outside racing?
E-PWR takes the same method into propulsion, energy systems and production technology for industrial partners.
How we can help
Build
E-PWR
Advanced engineering in propulsion, energy systems and production technology. Small skunkworks teams, assembled per project.