Three seasons. Ten countries. Proof that electric works
Parker Hannifin put its electrification portfolio through the hardest proving ground it could find: CE Dealer Team in the FIA World Rallycross Championship, operated by PWR RX.
Client
PARKER HANNIFIN
Year
2023–2025
PWR companies
PWR RX
What we did
Tell
,
Build
CREDITS
Racing: PWR Racing
Engineering: E-PWR
Partner: Scania
10
1st
The challenge
Industrial buyers buy on proof, not brochures.
Industrial buyers do not buy on brochure claims. They buy on performance under load, in demanding conditions, over time. Parker needed that proof in front of the people who make those decisions.
What we built
From track construction to race performance.
Parker technology ran through the whole programme: from the Volvo CE machines that built the tracks, including the ECR25 electric excavator and the L120H Electric Conversion wheel loader, to motors, ePump electrohydraulics, control systems, inverters and cooling. Parker also engineered a fast emergency connector for the team’s charging system, so the car could be disconnected instantly and safely.
The Result
Technology for everyday industry, validated under race conditions in front of the audience that needed to see it.
3 seasons, 10 countries, the full electrification portfolio from track construction to race performance.
Drivers on or near the podium more often than not.
Part of the world’s first gender-equal WRX line-up.
“Parker shares similar values with regards to both sustainability and diversity and believes that electromobility plays a key role in responding to our global climate challenge.”
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