‍The Gothenburg STCC Head 2 Head promises adrenaline-fueled action right in the heart of Gothenburg, at the event area between Ullevi and Scandinavium. Featuring the explosive Head 2 Head format, this event sees two drivers go head-to-head over a distance of 615 meters.

CUPRA Sweden-PWR drivers are getting ready for the STCC Start in Gothenburg!

June 7, 2024

The anticipation builds as STCC drivers line up on the grid, ready to unleash their machines in a symphony of speed and precision. With cars meticulously positioned and strategies finely tuned, the start of an STCC race is a spectacle like no other.

Robert Dahlgren, Axel Bengtsson, and Anton Marklund, esteemed drivers of CUPRA Sweden - PWR, share their perspectives on the electrifying race start, highlighting the split-second decisions and razor-sharp reflexes required to gain an advantage in the opening moments of the race.

"At the start line, every hundredth counts," remarks Dahlgren, reflecting on the intensity of the moment. "It's a test of skill and nerve, where the slightest hesitation can make all the difference." adds Marklund.

As the lights go out and the race begins, drivers navigate a delicate dance of acceleration and positioning, vying for coveted positions while maintaining a strategic edge over their competitors.

Axel echoes the sentiment, emphasizing the strategic considerations that come into play during the race start. "It's not just about speed," he explains. "It's about the driver that makes the least mistakes, which will be common during the race weekend."

For Team principal Marcus Ekström, the race start represents a culmination of hard work and preparation. "In those critical moments, every decision matters," Ekström asserts. "It's about staying cool under pressure and executing our game plan flawlessly."

Behind the scenes, team strategists analyze data and monitor race dynamics, providing crucial insights to drivers as they navigate the opening laps. The race start sets the stage for the drama and excitement that unfold throughout the race, setting the tone for an unforgettable spectacle.

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What is PWR Group?

The PWR Group is based in Stockholm, Sweden. The business group consists of EPWR, PWR RX, PWR Racing and PWR Management. We're united by our passion for motorsports, and in everything we do, we're committed to making the sport more accessible, entertaining, and sustainable.

What is CUPRA Sweden-PWR?

PWR Racing, debuting under the name CUPRA Sweden-PWR in STCC 2023, was founded in 2012 by Daniel Haglöf and Peter "Poker" Wallenberg with the aim of breaking existing norms in circuit racing and advancing the sport. The team is part of the PWR Group and is based in Vikmanshyttan. PWR Racing are the reigning STCC champions for drivers, teams, and juniors. PWR Racing represents CUPRA in STCC and has won a total of nine titles in the championship.

What is STCC?

STCC is Scandinavia's leading racing championship, founded in 1996. The championship competes with heavily modified production cars in an explosive, short, and adrenaline-filled racing format on the best racing circuits in Sweden. Starting in 2024, the championship is electrified with brand-new race cars with nearly 550 horsepower, the most powerful cars in STCC history. STCC is broadcast live via the streaming platform STCC+.

For media inquiries or further information, please contact:

Jenny Videsparv

Head of Brand and Communication

PWR Group