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PWR Group operates within the motorsport industry, encompassing all areas related to motorsport, including race cars, events, partnerships, marketing and communication, as well as manufacturing, development, and sales of vehicle components and cars.

Public at PWR hospitality tent at a race event


Immerse yourself in the thrill of racing through captivating experiences and Virtual Sensory Activation. Engage with industry experts and drivers who share insights and stories with the help of dynamic speakers. Use our event activation where you’ll step into the heart of excitement with immersive event experiences. Rub shoulders with racing legends and gain firsthand insights into their world through driver as guests. We also have the race weekends: Feel the rush of speed and teamwork as we conquer the track during thrilling race weekends. Stay connected with our vibrant community through engaging communication and digital campaigns.  Discover the essence of CUPRA Sweden-PWR through our powerful sports branding initiatives. Finally, there are employer branding options, join us in inspiring the next generation of talent through our innovative programs and support a cause initiatives.


Step into the heart of the action with our exhilarating events and race weekends. From adrenaline-fueled races to electrifying entertainment, each experience is meticulously curated to ignite the senses and leave a lasting impression.

Crowds at STCC event

Co-branding between PWR Group, Skellefteå Kraft and Vidde

The collaboration between Us, Skellefteå Kraft and Vidde exemplifies the power of co-branding to drive innovation and sustainability. This partnership integrates the strengths of three brands: Vidde's ambition to revolutionize the snowmobile industry with electric technology perfectly aligns with PWR’s pursuit of sustainable racing and motorsport. Skellefteå Kraft supplies the renewable energy needed to power both our and Vidde’s cutting-edge projects in pursuit of a greener future.

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