CUPRA Sweden-PWR have embarked on a partnership with Texstar extending to 2025, where they will provide the team with high-quality hybrid workwear for their work in electrified motorsport.

CUPRA Sweden-PWR initiates long-term and sustainable collaboration with Texstar

March 6, 2024

"We are thrilled to welcome Texstar to the PWR family, and we couldn't imagine a better partner for our STCC venture, as we share their fundamental principles of sustainability, equality, and uncompromising quality," says Marcus Ekström, team manager for CUPRA Sweden-PWR.

The demanding work situations for both women and men at CUPRA Sweden-PWR require high standards of quality and functionality. Texstar produces a wide range of sustainable workwear for all types of roles, tasks, body shapes, and preferences.

"CUPRA Sweden-PWR operates much like us, pushing boundaries in terms of sustainability and equality. We are one of the very few clothing brands globally that create workwear as well as formal attire for both women and men. We look forward to working closely with the team and receiving valuable input to improve our products while enhancing their work situations," says Mats Ågren, CEO of Texstar.

Thus, CUPRA Sweden-PWR and Texstar solidify their partnership to advance the frontiers of sustainability and equality, focusing on clothing. With a shared vision to enhance both products and working conditions, we look forward to integrating recycled materials into our manufacturing and implementing initiatives to promote gender equality and inclusion in the workplace. Together, we strive to be leaders in sustainability and equality, and we look forward to continuing to develop and enhance our collaboration for a more sustainable and equitable world.

What is PWR Group?

The PWR Group is based in Stockholm, Sweden. The business group consists of EPWR, PWR RX, PWR Racing and PWR Management. We love to challenge the norm. We produce unparalleled results by combining our motorsport culture with a free thinking approach. We only work with partners that share our strong values and we help them realise our common goals.

What is CUPRA Sweden-PWR?

PWR Racing, operating under the name CUPRA Sweden-PWR in STCC 2023, was founded in 2012 by Daniel Haglöf and Peter "Poker" Wallenberg with the aim of breaking existing norms in circuit racing and advancing the sport. The team is part of the PWR Group and is based in Vikmanshyttan. PWR Racing are the reigning STCC champions for drivers, teams, and juniors. PWR Racing represents CUPRA in STCC and has won a total of nine titles in the championship.

What is Texstar?

Texstar develops hybrid workwear for driven teams in different sectors and industries. Clothing that adapts to the task and the person performing it. With a complete range, we can offer something for everyone – regardless of role, task, body shape, or preference. From the office to the field. For sunny mornings and windy nights. For today and also for tomorrow.

What is STCC?

STCC is Scandinavia's leading racing championship, founded in 1996. The championship competes with heavily modified production cars in an explosive, short, and adrenaline-filled racing format on the best racing circuits in Sweden. Starting in 2024, the championship is electrified with brand-new race cars with nearly 550 horsepower, the most powerful cars in STCC history. STCC is broadcast live via the streaming platform STCC+.

For media inquiries or further information, please contact:

Jenny Videsparv

Head of Brand and Communication

PWR Group