PWR Group proudly announces the launch of its new website, following its brand manifesto, signaling a significant milestone in its ongoing journey of shaping the future of motorsport.

PWR Group Unveils New Website Following the Recent Release of Its Brand Manifesto, Marking Another Milestone in Its Journey

May 31, 2024

PWR Group's brand manifesto encapsulates its core values and guiding principles, reinforcing its dedication to pioneering positive change within the motorsport community. The manifesto embodies the ethos of care, challenge, and deliverance, driving the group's relentless pursuit of performance and sustainability.

"At PWR Group, we are passionate about motorsports and dedicated to making the sport more accessible, entertaining, and sustainable," said Micke Jansson, CEO and Partner of PWR Group. "Our new brand manifesto reflects our dedication to innovation, inclusivity, and performance, as we continue to redefine industry standards and drive positive change within the motorsport community", Jansson continued.

In conjunction with the launch of its new brand manifesto, PWR Group is thrilled to unveil its redesigned website, offering visitors an immersive and interactive experience that showcases the group's diverse range of initiatives, sub-brands, and accomplishments. The new website serves as a comprehensive hub for motorsport enthusiasts, partners, and stakeholders, providing access to the latest news, updates, and insights from across the PWR Group ecosystem.

"We are excited to introduce our new website, which represents a significant evolution in our digital presence," added Jenny Videsparv, Head of Brand and Communication. "Designed with the user experience in mind, our website offers a dynamic platform for visitors to engage with our brand, motorsport, and learn more about our ongoing initiatives”, said Videsparv.

As PWR Group continues to chart new territories and push the boundaries of motorsport, the launch of its new website underscores an unwavering dedication to driving positive change within a whole industry. With a renewed focus on sustaintech, inclusivity, and (as always) performance, PWR Group reaffirms its position as a driving force in continuing to shape the future of motorsport and setting new standards for the industry.

**Image info: At PWR Group, we wanted to create a unique and engaging visual representation of our team and drivers, encapsulating the spirit and unity of our organization. To achieve this, we crafted a mosaic picture that feature all the individuals who work at PWR Group, as well as our drivers, seamlessly integrated into an image of our race car.

For media inquiries or further information, please contact:

Jenny Videsparv

Head of Brand and Communication

PWR Group